Pay Per Click advertisement is offered by many leading search engines and Google is one of them having a major share of searches all across the world. PPC campaigns are set up based on the search keywords related to your product / services. When people search for those services using the targeted keywords, then your Ad will appear for that keyword. Say for example you are in TV Repair business and want to target customers in Toronto. We will set up a campaign for your service using few targeted search keywords like "TV Repair" and you want to target the customers only in Toronto then the other targeted keyword will be "TV Repair Toronto". Now the moment anyone in Toronto will be searching for a TV repair service using anyone of these keywords, Your Ad will appear in front of that person. You can see in the image on right that how an Ad for a TV repair business appeared when someone searched for "TV Repair Toronto".
Google does not charge for showing your Ads. You are charged only when someone will click on your Ad to land on your website or to make a call. That is why this is called Pay Per Click marketing. It is sometime also called Search Engine Marketing (SEM). Google has named its Platform Google Adwords. Bing has named it as Bing Ads. The cost of each click depends on the competition for search keywords and many other factors including quality score of AD and search keywords. The best part is that Google is offering $600 in Ad credits when you spend $600 for a limited time. These Ads are shown as sponsored Ads on top of the first page of Google search. Google will show 3 to 4 Ads at a time.
You can start with as small location targeting only 1 Km around your location and the starting budget can be as small as $5 a day. However the daily budget will depend upon the size of location targeting. You can also select the days and the time when to show the Ads.
We can also track the Ads to see the desired results using Google Analytics and in built Google Adwords tracking.
With an in-depth PPC audit, your dedicated account manager can develop data-backed recommendations for your pay-per-click strategy. Plus, they can ensure the health of your ad campaigns, verifying the setup and optimization of your account, campaigns, and ad groups. Other areas your audit will evaluate include:
* Competitor ads
* Bid optimization
* Advertising assets, like images, landing pages, and ad copy
* Tracking
We do the keyword research based on the services/ products you provide and also take into consideration the targeted location. This way a list of targeted search keywords is prepared for which the people are searching on Google for your products / services. The search keywords are optimized after running the campaign for 2 to 3 weeks to reduce the cost per click and get the maximum clicks in the allocated budget. We also add negative keywords continuously based on the search data. Negative keywords prevent Ads to appear for those keywords which are not targeted.
Building, launching, and optimizing ad campaigns is easy with our Pay-Per-Click services. As a full-service agency, we maintains the in-house talent needed to create, launch, and manage a successful ad campaign, which means we take care of:
* Setting up of Ad campaigns
* Creating Optimized Ads
* Creating Other Ad Assets
* Building Ad Landing Pages
* Creating Video or Audio Ads
With AZ Internet Marketing , it’s possible to move faster than the competition and launch compelling ads that attract (and convert) your target audience. You also skip the hassle of fighting for in-house design time and eliminate the downsides of hiring a freelancer with our PPC advertising services.
Forget wasted ad spend. With our PPC management services, bid management is built-in and includes:
With our proactive bid management, your team can spend less time monitoring ad accounts and more time on the projects that need your attention.
We optimize ad campaigns from beginning to end. Our service includes landing page optimization suggestions. Besides access to our in-house conversion rate optimization (CRO) team, you’ll also have access to our pre-built templates for revenue-driving landing pages. With our landing page library, our clients have captured 8% to 11% more leads from their landing pages.
We measure pay-per-click’s return on investment with unparalleled accuracy through Analytics and tracking tools.. It’s possible to measure which channels, ad campaigns, and even URLs impacted a user’s journey from visitor to customer.
With this level of insight from your PPC marketing services, you can: